Dirt just released (and sold out) our first bespoke perfume with UFO Parfums, a music-inspired, environmental, gender-spectral perfume brand in Los Angeles. This perfume was inspired by the no-operation function in code aka NOP. Software engineers use these instructions to provide safety and balance without impacting the underlying memory––thus, the concept of our perfume, NOP, is that it generates no new memories.
I am seeking funding to create a sampling of perfumes inspired by protocols. What does mapping smell like? What does keeping time smell like? What does the art market smell like?
Which protocol would you most want to smell? Let me know below! 