PILL: FutureRack

The 19” rack format, first pioneered in 1922, is a ubiquitous protocol for mounting telecom, audio/visual and IT equipment. Devices of varied shapes and sizes fit within racks which may be mounted on walls or on wheels, carried in portable cases by musicians and soldiers, and organized in rows inside our data centers.

Advertisements from a fictional manufacturer of rack adapters will aim to amuse online IT and audio engineering communities by illustrating new construction techniques to utilize the racks within unexpected settings such as kitchens, gardens and retail displays, expanding the protocol’s imagined vocabulary of configurations.