Looks like he was just musing. The whole gamify- or marketify- reforestation thing seems like a staple concept among impact entrepreneurs. I graduated with a guy who made an alarm clock that if you hit snooze on you paid for a tree to be planted… Those links you shared are obviously more serious
I think part of Ben’s idea was to allow individuals to enter the speculation layer. Right now it’s a playground for institutions. One person’s green behavior is only rewarded socially (if at all). I don’t see many bona fide “bottom-up” decarbonization protocols… Unless you count like, eat local, ride your bike, go vegan, fly less, etc. but beyond bumper stickers and Instagram bios, those aren’t tokenized